I occasionally shop at Whole Foods despite the fact that every time I shop there I somehow manage to spend twice as much on the same amount of groceries I would spend at grocery stores such as Harmon’s or Sunflower Market.
It can’t be helped! Whole Foods is AWESOME if you are into buying products / produce that are organic or fair and honest in their trade practices. Ever since watching the documentary, Food Inc., I decided to raise the bar on my holistic living practices in the area of Food. I have been making great efforts to purchase anything that says organic.
The documentary essentially convinced me that when I don’t care about what I eat or where my food came from, somewhere (often in places I never see) people, animals and the earth itself suffers in the most cruel and unfair manner.
At Whole Foods you can find meats that adhere to standards such as no antibiotics, no hormones and no animal byproducts in feed. The also have seafood that are environmentally responsible and sustainable.
Although, as any other grocery giant, there are questions that need to be asked as to the environmental impact of mass-produced organic products being transported thousands of miles to the consumer. However, I would much prefer to shop at business that make great efforts to tell us honestly where their products come from, and why they cost as much as they do.
A few months ago I read an article comparing Whole Foods organics with Wal-Mart Organics in the Atlantic Magazine online. What shocked me most about this article, was that Wal-Mart pumped chicken broth in their chickens because their chickens had no flavor. This is the quintessential example of how demanding lower costs turned chicken into not-chicken-anymore. What is it if it has no flavor and has to have broth pumped into it? Tasty rubber??
I think the great problem with modern-day consumption is precisely that people want greater quantity for lower prices without really knowing or caring about how that is accomplished. There are often complaints about how expensive it is to try to eat ‘organic,’ however, I think that these expensive prices are reflective of how much things should cost if we were producing and trading with honesty and integrity.
The higher prices would force us to be less consumptive and wasteful as well, hence resolving the serious health problems that are ailing our society today such as obesity.
This is why I don’t mind paying premium prices at Whole Foods when I have the opportunity to shop there. Not to mention they just simply have great selection and quality.
Whole Foods Market